Mayapuri Group, which is one of the pioneers of this growth, launched Lotpot, a comic book for children in 1969. Lotpot established some iconic comic characters in India as Chacha Chaudhary and “Motu Patlu”. The industry saw a consistent growth from late 1960’s to 1980’s. During its popular comics in India easily sold more than 500,000 copies during their shelf life of several. The last decade has seen transformation strategies such as digital comics, movies, video games and animation series about comic characters being produced.
Late Shri A.P. Bajaj set up ‘Arorbans Press’ as a printing unit in 1882 in Lahore, undivided India. However, after the partition in 1947 Shri Bajaj chose to shift to India and set up the Press under the same name and style Arorbans Press in the erstwhile ‘Rewari Line Industrial Area’ which later with the popularity of Mayapuri Magazine came to be known as and renamed as Mayapuri Industrial Area, New Delhi. The business was taken over by Shri P.K. Bajaj son of Late Shri A.P. Bajaj and subsequently Shri Aman Bajaj son of Shri P.K. Bajaj joined the family business.
We printed the first Indian Hindi film magazine by the name of “Mayapuri”, which proved to be a big success. Subsequently, We started publishing and printing of one of India’s first children magazine “Lotpot” which again was widely accepted by the masses and the characters of the magazine [“Motu Patlu”, “ Sheikhchilli”, “Natkhat Neetu”, “Junior Jassos Chelaram” & “Jaanbaaz Deva”] became iconic with time. The circulation of Mayapuri & LOTPOT magazine stood at – 100,000 & 1,10,000 copies respectively with a readership of approximately 8,60,000 & 8,50,000 (an estimate that each magazine is read by at least 9-10 people).
Today Mayapuri group is a media house providing following services:
1. Mayapuri Magazine
2. Lotpot Magazine
3. Production & Post Production Facilities
4. Printing and Publishing Facilities
“Lotpot” is being published since 1969, focusing age group of (5 – 12 years). Our characters like – (Motu – Patlu / Sheikhcilli / Neetu), have been loved and admired by audiences across (HSM market). In last 4 decades we have evolved in all aspects of content development and presentation in Kids category. This passion and dedication has made it possible for us to produce CONTENT and CARTOON characters which connects with our target audience instantly. Our team of writers headed has been developing content and illustrations (characters) for LOTPOT since last 35+ years.
Market Covered – entire HSM Market
We also cover over 190 RAILWAY PLATFORMS across the country were the copies are available for the commuters and also 250 distribution center across India
Motu Patlu –
We are proud parents of – “Motu – Patlu”, which is running on “Nickelodeon” since 2012 and is still immensely popular among Kids. Our character “Motu” & Series “Motu – Patlu” were awarded best in their category in – KIDS Choice Awards 2016. Our association with “NICK” for “Motu – Patlu” has only made us more confident and we have evolved as a content and new idea developing company in Kids segment very aggressively.
“Sheikhchilli & Friendz” – Our second animation series based on our cartoon character from our magazine – LOTPOT. The series is on since April’17 and has already leading in its category on “Discovery Kids”. Our Characters like Sheikhchilli / Jinni / Bulbul and Khatku are loved by kids instantly.